Whoa! Bad news for Starbucks! The famous Starbucks company decided to play with fire and now they face the consequences! Obviously, the liberal company thought that they are stronger that the laws and the people who voted for those laws. Now, they are going to feel the wrath and the might of the authorities of the USA. Read more below:
A few weeks ago, Starbucks CEO Howard Schultz made headlines when he publicly spoke out against Donald Trump’s temporary travel ban and announced plans to hire 10,000 refugees. Unfortunately for Starbucks, their stance on immigration policies have received consumer backlash.
Right Wing News reported that Starbucks’ perception levels have dropped by a whopping two thirds since Schultz made his announcement, indicating that profits are down due to negative consumer perception.
Two days before the announcement, 30% of consumers said they would consider buying from Starbucks next time they want coffee, but that number is now down to 24%. Ouch!Yahoo Finance reported that perception level trackers measure if those polled have “heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative.” In the case of Starbucks, their perception levels are considerably lower than they were before Schultz made his refugee announcement.
“We are living in an unprecedented time, one in which we are witness to the conscience of our country, and the promise of the American Dream, being called into question,” Schultz wrote in a letter to Starbucks employees about his refugee plan.
H/T Truth Monitor
This is nothing but result of constant disrespect against the authorities and the people of America. Everybody has to think twice before starting rebellion like Starbucks CEO’s. However, this could be a good lecture and example for others with stupid ideas.
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