At the moment the situation in the NFL seems grim, with a lot of fans boycotting the games in result of the continuing Anthem protests. Except for not attending the games in person, fans around the U.S. are also boycotting the live TV broadcasts of the games.
Because of this, TV channels such as ESPN are taking heavy damage regarding the ratings that are constantly falling. And not even ‘good football’ can affect this.
With declining ratings from last week and 2016, last night’s Monday Night Footballmatch-up between the still unbeaten Kansas City Chiefs and the Washington Redskins started off with a moment of silence for those killed and injured in Sunday’s mass shooting in Las Vegas.
The ESPN broadcast was then followed by the national anthem that saw all of the DC team linking arms while Chiefs players Marcus Peters and Ukeme Eligwe sat on the bench.
With the remembrance and the controversial politics past, it was then time for football at Arrowhead Stadium and when Chiefs kicker Harrison Butker nailed a 43-yard field goal in his first game right at the end, KC’s winning streak continued to hold. The Chiefs won 29-20 on Monday over the Redskins.
Coming off last week’s Dallas Cowboys’ 28-17 win over the Arizona Cardinals, where the ratings actually went up for MNF, last night’s game was not a victory for the Disney-owned cable giant nor the NFL in the early numbers.
Against a packed Big 4 primetime, MNF snared an 8.4 in metered market numbers. That’s down 10% from the Cowboys and Cardinals game of September 25. Year-to-year, the Chiefs’ fourth straight win this season dipped 8% in the early numbers from the comparable Minnesota Vikings’ 24-10 win over the New York Giant on October 3, 2016 – a season of sliding ratings that the NFL wants to forget, but may repeat.
Last week’s MNF went on to score a 5.1 rating among adults 18-49, 13.7 million viewers and win the night among cable and broadcasters. Even with the decline of last night’s game, it is likely that MNF will prove No. 1 for ESPN once again.
We’ll update with more MNF ratings and others as we get them. In the meantime, last night’s tight game MNF peaked from with a 9.5 mm rating in the 9:45 – 10 PM. ET with a 9.5 metered market rating.
deadlineThe NFL is now facing a second threat of a similar sort. Following the fans, now sponsors as well are beginning to boycott the league which, combined, deals heavy losses to the NFL income.
This proofs that the people’s opinion can not be neglected and that going against it head first is a bad decision.
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