As TV stars gathered to throw mud at Republican presidential candidate Donald Trump during Sunday night’s Emmy Awards, much of America found something else to do.
Nielsen Media reported that the primetime portion of the show, telecast on ABC, reached an all-time low of 11.3 million viewers and a 8.4 overnight rating among households, down 5 percent from 2015, which had been the previous low.
The Emmys suffered from a strong showing by The Case Of: JonBenet Ramsey on CBS and also from viewers who preferred the Sunday Night football game pitting the Green Bay Packers against the Minnesota Vikings.
The show also irritated Trump supporters.
#Emmys well there of course is the Trump slam. But of course nothing on Corrupt Killary. Typical Hollywood Super Lib Kimmel. What a Tool.
— Biggerfoot51 (@biggerfoot45) September 19, 2016
Emmy host Jimmy Kimmel referred to Melania Trump as “Malaria” – that’s a liberal’s idea of a joke. Classy. https://t.co/iPqckuSXy4
— Karen Townsend (@penguinponders) September 19, 2016
The evening went political early and often. Host and comedian Jimmy Kimmel made a jab at Trump by joking with producer Mark Burnett, former producer of The Apprentice, Trump’s reality show.
“Many have asked who’s to blame for Donald Trump and I’ll tell you who, he’s sitting right there, that guy – Mark Burnett,” Kimmel said. “Thanks to Mark Burnett we don’t have to watch reality shows anymore, we’re living in one.”
“Who do you have lined up to fill in the spot on the Supreme Court,” Kimmel cracked. “Miley Cyrus or CLo?”
However Burnett, who won an Emmy for The Voice, gave it right back to Kimmel when accepting his award by inviting everyone to see vocal judges Miley Cyrus and Alicia Keyes: “Your next Supreme Court justices.”
Burnett later joked that Trump might be in touch with Kimmel.
“I’m sure Donald was emailing Jimmy Kimmel saying thanks for the free publicity,” Burnett said.
For many others at the event, the evening was a chance to make a political statement.
Julia Louis-Dreyfus of Veep, in accepting an Emmy for best comedy actress, bemoaned the state of American politics.
“I’d also like to take this opportunity to personally apologize for the current political climate,” she said. “I think that Veep has torn down the wall between comedy and politics. Our show started out as a political satire but it now feels more like a sobering documentary.”
She also joked she would “rebuild that wall and make Mexico pay for it.”
Emmy winner Jill Soloway, creator of Transparent, bitterly attacked Trump
Trump is “the most dangerous monster to ever approach our lifetime. He’s a complete dangerous monster and at any moment that I have to call him out for being an inheritor of Hitler, I will,” she said backstage.
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